Sr. Product Designer

Sr. Product Designer

Creating 0 → 1 experiences & everything in between

Creating 0 → 1 experiences & everything in between

Vancouver, Canada

Hey! I'm Sid, a designer and freelancer based in Vancouver, Canada. I'm currently working as a Sr. Product Designer at Xero.


I'm also an amateur powerlifter and spend a fair bit of time at the gym. In between all of that, I enjoy brewing coffee in all sorts of ways–current favourite is the Kalita wave, trying out new foods and just spending time with my partner and two dogs.

At Xero, I work across multiple teams building beautiful tax product experiences for our accountants and bookkeepers. These projects include platform modernisation of the fixed asset product, scaling the capabilities of tax mapper, increasing adoption of the 1099 product in the US and bringing a brand new product to our emerging market of Singapore.

These are all open and ongoing projects so please reach out if you'd like to know more.

Before Xero, I spent just over 2 years at Jarden, working on many design pieces as part of a small in house design team but primarily focused on building a new client management system for their team of financial advisers and redesigning sign up experience that involved building out a dual theme design system.

I also really enjoy interacting with designers and design communities. I set up New Zealand's first Friends of Figma chapter in Wellington in 2022 and have been mentoring designers via ADPlist since 2021.

Some nice words from people I've interacted with:

Chris

via ADPList

Sid had great insights from narrowing a job search to constructing a portfolio. Highly recommend a session with him!

Chris

via ADPList

Sid had great insights from narrowing a job search to constructing a portfolio. Highly recommend a session with him!

Seoha Kim

via ADPList

He gave me the most constructive feedback as someone who has just started to build a career and pointed out stuff that I didn't even think about.

Seoha Kim

via ADPList

He gave me the most constructive feedback as someone who has just started to build a career and pointed out stuff that I didn't even think about.

Kelly Zhao

via ADPList

The session with Sid was really enjoyable! He provided me with some valuable suggestions for starting my first internship. After our conversation, I am more knowledgeable about how to navigate my UX journey. Sid is a great mentor! Thank you.

Kelly Zhao

via ADPList

The session with Sid was really enjoyable! He provided me with some valuable suggestions for starting my first internship. After our conversation, I am more knowledgeable about how to navigate my UX journey. Sid is a great mentor! Thank you.

Aryan

via ADPList

It was a wonderful session! Sid offered comprehensive answers to all my queries with detailed insights. :)

Aryan

via ADPList

It was a wonderful session! Sid offered comprehensive answers to all my queries with detailed insights. :)

Experience

Xero

Oct '22 - Present

Jarden

Aug '19 - Oct '22

ANZ

Apr '18 - May '19

Muscat Barracks

Oct '16 - Jul '17

Education

Masters of UX Design

Victoria University of Wellington

2017 - 2018

Bachelor of Tech. in Computer Science

MNIT Jaipur

2012 - 2016